2027 Livery · Concept Rendering

The Racing Team · Wisconsin

Wisconsin
Endurance
Racing Team.

PMG builds the car, develops Wisconsin drivers, and competes in endurance racing on the road to Le Mans. The team brings the track. Agency partners bring the craft.

The Missions WI Endure
Wisconsin Team. Wisconsin Drivers. Wisconsin Missions.

WI Endure is the charity partnership brand. It's built to carry more than one mission — the first is H.O.O.A.H. WI and the veterans they serve. Every WI Endure event uses the appeal of motorsport to grow awareness for a Wisconsin cause.

First Partnership · Hero Ride Along · April 2027
H.O.O.A.H. WI

Helping Out Our American Heroes Wisconsin · Autobahn Country Club

HeroRideAlong.com
Slogan

Make the Impossible
Inevitable.

Agency Partners

The team brings the track.
Agency partners bring the craft.

Wisconsin's top marketing agencies build every campaign on top of the PMG program. Together, they build the motorsport marketing that carries your brand.

Green Onion Creative

Milwaukee, WI

Milwaukee's creative and strategic agency. Copywriting, design, social media, public relations, and vendor relations — rooted in Milwaukee, growing greatness worldwide.

Explore the partnership

GoWeekli

Lodi, WI

A programmatic advertising studio built on one discipline: ads that have to prove themselves every week. Live buying-intent data, split-tested creative, and the 45/90 testing loop that makes every dollar accountable.

Explore the partnership

SmartMouth Copy

DeForest, WI

Award-winning content and strategy for brands not afraid to be who they are. Senior copywriter behind campaigns from Miller Brewing print to healthcare, pharma, and rural veteran outreach.

Explore the partnership

Molcajete

Milwaukee, WI

A brand voice studio building the communication systems buyers actually remember. Fifteen years, 400+ brands, three countries — voice that stays recognizable as it scales.

Explore the partnership
Paddock Partners

The Wisconsin brands
in the paddock.

Paddock Partners are the Wisconsin brands who believed in the model early. They're in the paddock because they helped build it.

The Racing Team

Building 2027.

The 2027 car is in build. The team behind it is Wisconsin-based, Wisconsin-backed, and racing toward one destination: the 24 Hours of Le Mans. Every season is a step. Every partner is on the car for it.

Tycen Stuhr
Driver · Co-Founder

Licensed racing driver with five years of competition experience, primarily karting across the United States. Completed racing school in July 2026. Co-founder of PMG and the hand at the wheel of the racing program.

Nick Stuhr
Founder · Operations

Founder of PMG. Fifteen-plus years of marketing experience. Designed PMG's sponsorship products, built the WI Endure charity program, and put the agency partner network together.

Endurance is the discipline.
Le Mans is the mission.
Partner With Us

Three doors.
One team behind them.

Door 01 · For Agencies

Join the
network.

If you're a Wisconsin agency with a specialty worth building on, PMG is a motorsport program you can bring your clients into. Open partnership, open book, real campaigns.

Start the conversation
Door 02 · For Charities

Put your cause
in the seat.

WI Endure is built to carry more than one mission. If your organization serves Wisconsin and wants a motorsport event designed around it, we'd like to hear from you.

Partner your cause
Door 03 · For Brands

Bring us
your brand.

Our agency partners assemble around your goals — one specialist or a full team, depending on what the campaign calls for — and together we build a motorsport marketing program designed to grow your business.

Explore your program
●   Start the Conversation Form · PMG
Partner With Us