Sponsorship Built for Reach, Authority, and ROI

Sponsoring Prospect Motorsports Group (PMG) means you receive reach, authority, and return on investment — not just logos and exposure.

PMG sponsorships are designed to function as high-quality marketing programs, with motorsport serving as the proof point and amplifier, not the sole source of value.

Every sponsorship engagement is built to create assets you can deploy across your existing marketing channels, long after race day.

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Sponsorship Activations

PMG sponsorships begin with tangible, visible activations that anchor the partnership.

Physical Activation Artifacts

Depending on the engagement, sponsorship activations may include:

  • Driver suits
  • Helmets
  • Team apparel
  • Trackside branding and visual assets

These artifacts are not treated as decoration. They serve as real-world proof of partnership and are intentionally integrated into content, media, and storytelling.

Super Pages (Digital Authority Extensions)

Each activation is supported by PMG Super Pages — long-form, high-authority digital pages built around topics relevant to the sponsor’s industry, mission, products, or services.

Super Pages:

  • Deliver 3,000–4,000 words of structured, high-value content
  • Are designed to rank in search and perform across generative AI platforms
  • Position sponsors as credible authorities within their market

These pages are not advertisements. They are editorial-grade digital assets sponsors can leverage for SEO, AI visibility, and long-term demand capture.

Hero Video Campaigns (White-Glove Sponsorship)

PMG Hero Video campaigns are white-glove sponsorship activations.

Rather than generic promotional content, Hero Videos feature the driver or a member of the PMG team delivering thoughtful, editorial-style commentary aligned to the sponsor’s:

  • Industry
  • Mission
  • Products or services
  • Market challenges

Each video is:

  • Scripted collaboratively to ensure accuracy and relevance
  • Shot with professional production standards
  • Integrated with physical activation artifacts (suit, helmet, apparel)

The result is content that feels authentic, informed, and credible — not scripted advertising.

Hero Videos are designed to be deployed across social platforms, sponsor-owned channels, and broader outreach efforts.

Outreach Media Campaigns

Outreach Media campaigns are designed to extend sponsorship impact far beyond the motorsport audience.

Each campaign consists of 24 total articles:

  • 12 press releases distributed through established media channels
  • 12 guest blogs placed on relevant industry and partner sites

Why Outreach Media Matters

These articles are engineered to:

  • Strengthen SEO performance
  • Improve visibility across generative AI platforms
  • Establish topical authority in sponsor-relevant markets

Targeted Distribution

In addition to publication, Outreach Media content is shared through targeted email campaigns aligned to the sponsor’s specific audience.

This ensures sponsorship content reaches:

  • Decision-makers
  • Buyers
  • Partners

…not just race fans.

Combined Campaigns

PMG Hero Video campaigns are white-glove sponsorship activations.

Rather than generic promotional content, Hero Videos feature the driver or a member of the PMG team delivering thoughtful, editorial-style commentary aligned to the sponsor’s:

  • Industry
  • Mission
  • Products or services
  • Market challenges

Each video is:

  • Scripted collaboratively to ensure accuracy and relevance
  • Shot with professional production standards
  • Integrated with physical activation artifacts (suit, helmet, apparel)

The result is content that feels authentic, informed, and credible — not scripted advertising.

Hero Videos are designed to be deployed across social platforms, sponsor-owned channels, and broader outreach efforts.

A Different Model of Sponsorship

PMG sponsorships are not built around hope-based exposure or race-dependent outcomes.

They are structured marketing programs designed to:

  • Create durable assets
  • Build market authority
  • Deliver measurable value

Motorsport participation enhances the story — but the marketing stands on its own.

That is the difference.