When Prospect Motorsports Group (PMG) was formed, one of the first internal problems we had to solve had nothing to do with lap times, championships, or driver rankings.
We had to solve sponsorship.
Not how to get sponsors — but how to make sponsorship valuable regardless of race results, celebrity drivers, or podium finishes.
Traditional sponsorship models quietly force athletes and teams into a role they were never meant to play: marketing managers.
Every new sponsor agreement becomes a bespoke negotiation. Custom decks. Custom promises. Custom deliverables. Custom reporting.
The result?
We realized early on that relying on unique, one-off sponsorship agreements would never create a stable or scalable future.
We needed something different.
We started with a simple premise:
When sponsorship is done correctly, it’s just good marketing working in the right channels.
Sponsors are focused on return on investment. If you can provide that, everything else — race results, visibility, access, storytelling — becomes a bonus, not a requirement.
That assumption changed everything.
Inside PMG, we designed a sponsorship system that was:
The system allowed us to deliver consistent sponsor value without turning every partnership into a custom agency engagement.
Once we built this system for PMG, we realized something unexpected:
The marketing being sold as sponsorship wasn’t dependent on our team, our drivers, or even motorsport.
It was sport‑neutral.
Any competitive athlete or team — regardless of discipline, scale, or standings — could use the same structure to sell sponsorship as legitimate marketing.
That insight became SimpleSponsor.
SimpleSponsor is a white‑labeled sponsorship offering built from the same system PMG uses internally.
It gives athletes and teams a ready‑to‑deploy sponsorship structure that:
SimpleSponsor is not an agency.
We do not own athlete or team rights. We do not participate in outside sponsorship revenue. Nothing is exclusive.
Athletes and teams remain fully in control of their relationships.
SimpleSponsor simply provides a proven offering — already built, already tested — that athletes and teams can use as their foundation.
If sponsorship is really just good marketing, why are you still trying to reinvent sponsorship in every conversation with a business?
SimpleSponsor exists so you don’t have to.